New brand, new you.
There isn’t a one-size-fits all approach to your business. Therefore, I implement creative strategies tailored to what you really need—branding and content that resonates with your end user.
Work Samples
the process.
I know that branding (or re-branding) your business can be daunting; the process is simple, and I promise to hold your hand through every step!
Step 1 - Lets Talk.
Ready to take a leap of faith? Congratulations! The discovery process starts with an initial consultation (at this time done via phone or text). During this session, I listen to your goals and talk you through the process. From this point, I decide if we will be a good fit for one another (no strings attached). After the initial meeting, the real work begins with your homework! You will be tasked with completing a questionnaire to define our starting point. Once your homework is completed, I put together a branding strategy where we outline your unique voice, ideal client, and put together a visual mood board.
Step 2 - Collaboration.
After the discovery phase, I use the branding strategy as a reference to start working on your concept development. We will also take the time to review your messaging so it speaks confidently and clearly to your customers. After creating your concept, I present it to you; it will include a logo, a secondary logo, color palette, and other unique branding elements.
Next, we will work on your story. People will support your brand not for the products you carry, but for the story that resonates within your brand. Your brand = your story. Don’t worry about sounding perfect—it needs to sound like you. Millions of people can offer the same thing that you do, but your unique story will allow you to stand out.
Step 3 - Launch.
The moment you've been waiting for — All of your new design files will be sent to you in an organized zipped folder — you will now be equipped with a clear and effective brand identity with unique messaging that will help to attract your ideal client. This will be the framework as your brand blooms and changes. Now it’s time to celebrate your beautiful and thoughtful new brand!